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Radio campaigns have reached a new height of performance with the explosive combination of radio and SMS text messaging. We call this kind of campaign Radio Text Messaging (RTM), a new super combination showing tremendous success with some ROI's topping 300%.
Now, before you go full force however with your postcard printing, you should know first about a few pitfalls that many direct mail marketers encounter. In this lesson especially for you, I will teach you about the dangers to avoid in postcard marketing.
In tough economic times many businesses reduce their budget for marketing expenses, and trade show exhibiting is usually one of the first marketing efforts to be eliminated. For those companies that remain willing to spend on attending trade shows, the return can be very substantial. There are many ways businesses can benefit from having a presence at these events, even if their level of spending has decreased.
Direct mail marketing has not gone the way of the dinosaur. Learn how to refute the term "junk" when using direct mail as a viable marketing tool.
In the accounting industry, direct mail marketing can be very cost effective. Here are some pointers why direct mail marketing for CPAs and accountants can be extremely effective.
